AdWords gives you control over your advertising costs and there's no minimum amount that you have to spend. Instead, you set a daily budget and choose how you'll spend your money. Choosing a bidding strategy Choosing how you'll spend your money means choosing how you'd like to bid. Try choosing a bidding strategy based on your goals, such as whether you want to focus on getting clicks, impressions, or conversions. We'll go over your bidding options in more detail later, but here's an overview of the strategies: Cost-per-click (CPC): If you want to focus on clicks on your ads and drive traffic to your website, you'll want to use CPC bidding. Cost-per-thousand impressions (CPM): If you want to focus on impressions — the number of times your ad shows — and increase awareness of your brand, you'll want to use CPM bidding. Note that CPM bidding is available for Display Network campaigns only. Cost-per-acquisition (CPA): If you want to focus on ...
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