Structuring your campaign TARGETING YOUR AUDIENCE Before you begin creating your campaign, it's important to learn how AdWords is structured. A well-organized account can help you create effective campaigns that target the right audience and, ultimately, help you reach more of your advertising goals. AdWords is organized into three layers: account, campaigns, ad groups. Account: Your account is associated with a unique email address, password, and billing information. Campaigns: Each campaign in your account has its own budget and settings that determine where your ads appear. Ad groups: Each ad group within a campaign contains a set of similar ads and keywords that you want to trigger your ads to show. Structuring your campaign With AdWords, you'll organize your account into separate campaigns, with each campaign focusing on a single business goal, such as driving traffic to your website, or offering a particular product or service. If y...